Venue of the Event


Transamerica Expo Center is part of Conglomerado Alfa, which controls the Transamerica Hotel chain, created over 20 years ago.

Opened in August, 2001, it comprises, together with Hotel Transamerica and the Alfa Theater, the main address for fairs, exhibits, congresses and entertainment in the city of São Paulo and in Brazil. The outcome of an investment of US$ 15 million, it covers a constructed area of 33,000 m2 and parking for 2,000 vehicles.

With over 300 events held after its opening, Transamerica Expo Center has hosted several fairs, congresses, product launches, sales conventions, concerts, graduation ceremonies, among others. For further information, visit or call +55 (11) 5643-3000.


Avenida Dr. Mário Villas Boas Rodrigues, 387 - Pavilhão F e G
Santo Amaro – ZC 04757-020
Access from Av. das Nações Unidas (Marginal Pinheiros), 18.591 – Transamerica Bridge



São Paulo is the largest city in Latin America, with 17 million inhabitants. It is home to the main Brazilian and international hotel chains, besides being a gastronomy, culture and leisure pole. São Paulo is also a major shopping spot, with stores from the major Brazilian and international brands.

For further information:

ExpoSteel 2012 will be held parallel to the Conference. It is a business fair with over 3,700 m2 of constructed area, with the participation of steel and mining companies, suppliers of equipment, services and technological innovation for the steel production chain. Besides delegates, visitors will be granted free access to the area.

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